Strategy : Subscription System

Why We Are Introducing a Subscription System:

The decision to launch a subscription model is a strategic step forward – one that aligns with our mission to deliver barrier-free, affordable, and intelligent access to bureaucracy for everyone.

 

What Convinces Us Most:

Clear Target Group Segmentation:

With our subscription system, we can clearly distinguish between occasional users and power users. This not only sharpens our customer communication but also enables us to offer tailor-made solutions.

 

Strong Value-for-Money Proposition:

A low-barrier entry ticket (e.g., €9.90) immediately activates first-time users. At the same time, our Pro Subscription (e.g., €29.90) provides high-usage users with real added value through volume services and reduced commissions.

 

Smart Upselling Logic:

Single-use tickets lower the threshold for engagement – and open the door for gradual conversion to long-term subscriptions. From trial to loyalty.

 

Digital Scalability:

All models are fully digital, automated, and scalable across every AFAI Digital Center or partner network – without additional staffing needs. That’s efficient and globally replicable.

 

How We Continue to Optimize:

• We use emotionally compelling product names, such as:
  🔹 AFAI Starter Ticket instead of "Basic"
  🔹 AFAI Prime, Unlimited, or PowerPass instead of "Pro"

• We apply psychological triggers to increase urgency and safety:
  “Secure your bureaucratic freedom – from just €9.90. No risk. Full impact.”

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We integrate intuitive icons across all platforms (web/app/flyer):
 

• Applications 

• Contract Checks 

• Funding Services 

• Tariff Switching

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We highlight reduced commissions as a key conversion driver:

 

 

Private Members: 

• “Pay only 1,00 % instead of 1.50 % commission – that can save you hundreds.”

 

 

Commercial Members:

• “Pay only 2,00 % instead of 3.00 % commission – that can save you hundreds.”

 

We Also Offer a Strong Model for Businesses:

Our AFAI Business Subscription (€99/month) is built for organizations handling high application volumes – such as care providers, social service centers, inclusion partners, and small firms.

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Included:

• White-label access

• Multi-user functionality

• Dedicated premium support

 

Key Benefits:

• Professional digital assistance for clients or members

• Recurring revenue through resale

• Efficiency gains and increased digital visibility

• Entry point for strategic partnerships

 

Our Conclusion:

For us, the subscription system is more than just a revenue model.
It’s a long-term commitment to trust, accessibility, and reliability – for individuals and institutions alike.
It builds the foundation for a scalable, sustainable impact business.